When idea flashes to start a business, one should also get ready to face the risk factors in all aspects. One of such risk after involving in a business is losing the customer which sometimes becomes absolutely unavoidable. The reasons behind it may be some external factors or internal factors. External factors include things like our competitor is doing better than us. Internal factors solely depend on the relationship between the customer and the company.
In anyways company should take necessary steps to analyze and fix the problem and regain the customer. Treatment of customers is very important because in a business “Customer is always the king”. So they should be treated with kindness, unselfishness, respect and compassion.
In business terms these can be translated and explained like these. Proper advice at right time should be given to customers, not being greedy about money, charging fairly and showing compassion towards to them. The most important factor is the one that company should legally sound in its actions and advice.
Even the first tiers business companies sometime take this issue for granted and never bother about how customers should be treated. Once the customer becomes confused, dissatisfied or disgruntled it will be very difficult for the company to make those thoughts disappear and gain them back.
All the issues should be addressed and fixed immediately. The company should not show defensive attitude toward them. Give them space and time to tell their own stories and concerns. The company should look into client’s problem with their perspective. Always be ready to apologize for unrespectiveful behaviour or some miscommunications happened early. The company should always strive to improve and enhance the services.
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